One may wonder what the term halal travel, which is very much in vogue at the moment, actually means. Halal travel is an ethical travel that corresponds to the Muslim rules, implying a respectful behavior according to the sharia. Daily prayers, modesty and respect of privacy but also halal food, non-alcoholic drinks are at the appointment. Any Muslim can therefore, depending on the hotel, eat without worrying about the content of his plate with the assurance of having halal meat, have a prayer rug towards Mecca in his hotel room, and be preserved from the mix if he wishes.
Indeed, there are private beaches reserved only for women, to bathe in peace, but also private beaches reserved for men, to protect their eyes from other women in lighter clothes with different morals. But the non-mixing is not compulsory: family pools will be available for all, so that Mr. can enjoy the fresh water and the sun with his wife, and that they can all have fun as a family -with their children if they have them- provided of course that they wear an outfit respectful of Muslim morals.

Why is it better to opt for a halal trip? First of all, let’s clarify this term a bit.
You might think that by using the « label » Halal travel (or muslim friendly for English speakers), any Muslim who would not use this mode of travel, by contrast, would travel in an illicit mode.
Well no, it is not!
So why choose to travel Muslim or Halal?
« Halal travel » is simply a name that allows you to reference a way of traveling in accordance with the values and ethics of Islam in order to facilitate your research and save you time, you, Muslim tourist. Halal booking sites offer you ethical, muslim friendly travel and plan every step of your halal vacation so you don’t have to worry about it.
And moreover, by answering the particularities of your requests: travel between men, between women, in family, honeymoon…
The halal reservation sites take care of organizing, planning and proposing the halal trip that will best suit your expectations.
The halal or muslim friendly trip is :
a guarantee to enjoy the services of the hotel in accordance with Muslim values,
– Ensuring you an appointment at the airport with a designated person who will take care of your arrival (for example, for a group of women, the reception will necessarily be done by a woman),
– enjoy hearing the adhan in the hotel
– benefit from a prayer mat, a rosary or a Koran which is put at your disposal in your room
– benefit from non-mixed swimming pools and water slides when you are a woman with or without children
– maybe even have the opportunity to meet people who share your values and your Muslim « way of life ».

Singapore has created a trade show where entrepreneurs and business leaders from all over the world are to meet and discuss the current trends in Islamic markets. The halal travel industry is one of the major business sectors to develop, it is the fastest growing travel market worldwide. Today’s Muslim traveler has characteristics that their predecessors did not. Younger, more educated, and with higher incomes, the Muslim tourist is opting for more diverse and far-flung destinations. The head of Crescent Rating, has recognized this potentially large market, and his platform allows Muslim tour operators to explore the world with peace of mind.

During his various business trips, the manager realized that Muslim travelers were not clearly identified as an important and real segment, so their specific needs and unique requirements could not necessarily be met. There was a lack of a strong offering of halal hotels, halal food, and venues for rituals and worship. Thus, he wanted to change things, starting first by rating halal hotels on a star scale according to how muslim friendly they are. Currently, the offer is expanded, hotels and companies in the halal markets are trained through workshops and accredited training programs. There is also the development of online training to expand the knowledge of halal. This guide is intended to be the benchmark for evaluating halal hotels.
The halal travel market is potentially estimated at 300 billion dollars by the end of 2025. Representing 11% of global spending, it is the most lucrative and dynamic market sector in the tourism industry.

Halal tourism is a general term that encompasses a well-targeted population of Muslim travelers who travel for pleasure or for work. These travelers have needs that can be classified into different categories: halal food, information on prayer times and places, non-mixed establishments, easy ablutions… Not all Muslims have the same needs, some want all the criteria while others only want to eat halal food. Thus, there are degrees of practice from the strictly practicing to the less practicing.

You have seen the complexity of the halal market industry and its fragmentation. There is indeed a difference in the practice of the Muslim traveler from the Middle East and the one from Asia or Europe for example.  It is an industry that is very complex indeed, there are needs that are based on faith and beliefs, these can vary in the level of halal awareness of an individual. And then there are needs that are related to other factors. At first glance, for example, the needs of Muslim travelers are the same during Ramadan but there are other more specific needs. It is on these needs that there is a real work because it is necessary to target him and to answer his characteristics and his requirements. These are personal, individual needs linked to religion. It’s a painstaking job, because the halal market segment in Muslim travel is complex, it requires different steps with a deeper understanding of the behavior of Muslim travelers and the market itself.

It seems quite surprising that not many people have looked into the subject, as it is a fairly new phenomenon. It is a business that is growing at a spectacular rate and at a glance, in 2000, there were 25 million international Muslims, in 2010, 100 million, in 2016 120 million. In 10 years, the market has multiplied by 4. Moreover, with the attacks of November 11, these events have had a real impact on Muslims and even in the halal market in this case.
The real prospects of this market is to make Muslims travel to any part of the world by meeting the real needs and expectations of each individual. Japan and South Korea have made great efforts to revive Muslim tourism. The Asian market has been a real leader in this field with Malaysia and Indonesia leading this market. Non-Muslim countries such as Switzerland and Jordan (Petra) are also places that should be visited for rich personal or even professional experiences.

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